AMC Strategies - Strategic Consultants to Academic Medical Centers "If I had eight hours to chop down a tree, I'd spend six sharpening my ax."

- Abraham Lincoln

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Who We Are

Diana Carmichael is the founder and principal of AMC Strategies. With over 26 years of experience in the field, she has earned a national reputation for developing solid strategic planning solutions for her clients. Chief Executive Officers, Chancellors, Executive Vice Chancellors, Provosts, Deans, and other institutional leaders and decision-makers have sought her expertise and have benefited from her unique strategic planning approach on a broad array of projects. These projects range from large-scale academic health center-wide strategic planning, to school-wide, departmental and institute strategic planning, to clinical service line planning.

AMC Strategies only recruits consultants with extensive experience in strategic planning and/or finance and with actual experience in an academic setting. This provides absolute expertise for our clients. In addition, AMC Strategies is very selective about the engagements it accepts; given its boutique approach, AMC Strategies elects to work with no more than six to seven active clients at one time, allowing each member of the AMC Strategies team to apply their expertise to the engagements at hand. This also provides our clients with an extensive array of comparative engagements, data, outcomes from AMC Strategies’ base of clients and engagements. With a small, expert team focused on selective clients and their engagements, AMC Strategies has built a reputation of being a “go to” firm for academic medical centers and related schools and entities seeking consultants in strategic planning. Our team’s experience is summarized below.

The AMC Strategies Team

Diana Carmichael, President/Founder & Consultant
Diana is the founder and President of AMC Strategies, LLC, built upon 28 years of strategic planning experience. Prior to establishing AMC Strategies in 2001, Diana internally led strategic planning for Cedars-Sinai Health System in Los Angeles, and served as the Executive Director and founder of the Joint Office of Strategic Planning, a unique “joint” planning office between Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis, that oversaw collaborative strategic planning initiatives across the hospital and school of medicine. Diana also served as the first-ever Assistant Dean for Strategic Planning at Washington University School of Medicine. Before focusing on academic medical center strategic planning, Ms. Carmichael was a management consultant with the national healthcare strategy practice of PriceWaterhouse (now PricewaterhouseCoopers) followed by the healthcare strategy practice of Ernst & Young. She received her Bachelor of Science degree in Kinesiology from the University of California, Los Angeles, and her Master of Hospital and Health Care Administration degree from the School of Public Health at the University of Minnesota in Minneapolis. Ms. Carmichael is a Past National Chair of the Group on Institutional Planning of the Association of American Medical Colleges (AAMC) and past President of the St. Louis Society for Healthcare Planning and Marketing. Diana continues to be a national presenter on strategic planning in the academic setting at many AAMC meetings. Diana is the recipient of the prestigious “Distinguished Services Award” from the AAMC’s Group on Institutional Planning for “outstanding service and commitment to the mission of the GIP and to the advancement of the practice of planning in academic medicine.” She has been a keynote speaker on strategic planning for the Association of American Cancer Institutes/Cancer Center Administrators Forum, and has served as an invited lecturer on strategic planning in the academic setting for the Stanford University Physician/Faculty Leadership Development Program.

Rebecka Levan, Vice President & Consultant
Becky has been with AMC Strategies for the past fourteen years, working on every major engagement across a broad client spectrum. Becky has significant experience in complex project management, strategic planning and financial analyses, and retreat facilitation. Ms. Levan brings a unique combination of experience in health care finance and health services research. As the Director of Health Economics and Outcomes Research at Zynx Health, she provided evidence-based medicine consultation to the pharmaceutical industry. While at the UCLA Center for Health Policy Research she managed population-based studies on access to health services as well as working on the California Hospital Outcomes Project. As the Director of Finance for Daniel Freeman Hospitals, she was responsible for reimbursement, budgeting, financial and market analysis. In addition to holding these positions, Becky has provided independent consultation in financial and statistical analysis, program design and evaluation, policy analysis, and grant writing for clients including UCLA Center for the Health of Children and Families, Cedars-Sinai Primary Care Pediatrics, RAND, Los Angeles County Department of Health Services, Tenet Corporation, Charles Drew University, and the Healthcare Association of Southern California. Rebecka received her MPH from the University of California, Los Angeles and has a degree in economics from the University of California, Berkeley.

Laura Fidler, Consultant
Laura brings 27 years of experience in academic health care strategic planning and facilities master planning to the AMC Strategies team. As Senior Vice President and Assistant Dean for Strategic Planning at the University of Cincinnati Medical Center, she lead the strategic planning activities that resulted in doubling of research funding, creation of satellite campus, mergers and acquisitions, and the establishment of a new health professional college and programs. She has managed medical center and university economic impact studies, and developed and implemented a 10-year facility master plan leading to the construction and occupancy of three new research buildings and the renovation of over 1 million square feet of medical center space. She has extensive management and technical experience in research, education and clinical space allocation and utilization. As senior vice president she was also responsible for the public relations, government relations and crisis protocol for the medical center. She has the ability to work effectively with a diverse group of people at all organizational levels. Laura is a past Program Chair of the Group on Institutional Planning of the AAMC and received her MPH from the University of Michigan. The University of Cincinnati CARE/Crawley Building was awarded the Chicago Athenaeum Museum of Architecture and Design American Awards 2009 which was overseen by Laura. Laura joined AMC Strategies in 2010.

Andrea Helft, Consultant
Before joining AMC Strategies in 2013, Andrea Helft honed her exceptional, customer-focused consulting skills at other top consultancies including Booz, Allen & Hamilton, The Lewin Group and Hammes Company. In-house positions in strategic planning and operations, which include Stanford Hospital and Clinics and Kaiser Permanente, provided Andrea with invaluable experience working "in the trenches" with leading healthcare executives. Andrea's expertise ranges from strategic planning and business analysis, program and business model development, marketing and project management. Andrea received her MA in healthcare policy from the Johns Hopkins University and her MBA from the Marshall School of Business at the University of Southern California. She holds a BA (magna cum laude) in Political Science and Environmental Science from the University of Colorado at Boulder.

Kendall Bassford, Staff Associate and Production Manager
Kendall Bassford began her working relationship with Ms. Carmichael at Cedars-Sinai Health System, and she brings a variety of assets to AMC Strategies. At Cedars-Sinai she was responsible for the design and branding of all deliverables of the Strategic Planning Office, as well as for presentations given by the CEO and Board of Directors. Prior to that, Mrs. Bassford worked with the Vice President of Education at the Milken Family Foundation where she was responsible for research project coordination and data analysis, as well as proofing and editing in-house publications, skills she also brings to AMC Strategies.


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AMC Strategies, LLC  |  Los Angeles, CA  |  Tel: (310) 795-1061  |